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Deputy Director · Energy & Infrastructure

Ahmed
Assen
Muhie

Deputy Director Of Energy and infrastructur · GCATRED
Board Chairman · NIPE
Deputy CEO · Smart4Ethiopia Trading PLC
V.Secretary-General · Amhara chamber of comerce(Previously)

Addis Ababa, Ethiopia

Ahmed Assen Muhie Profile
M.A. TEFL · GCATRED
20+ Years Experience
5+ Countries
53 Years Young
Ahmed Assen Muhie
BornApril 11, 1973
OriginWollo, Ethiopia
EducationM.A. TEFL
Phone+251 91 435 5095
FamilyMarried with and blessed with 3 children
53 Years of Wisdom
About Me

Strategic Leader.
African Development Champion.

Ahmed Assen Muhie is a dynamic professional with an M.A. in Teaching English as a Foreign Language (TEFL), bringing extensive expertise across education, public administration, and business development to every role he undertakes.

"Deeply passionate about lifelong learning and innovation — resolute in spearheading economic transformation, capacity building, and community empowerment through visionary leadership."

As as deputy director of enery and infrastructur for Global Chamber on African Trade, Rights and Economic Development (GCATRED), Ahmed champions sustainable trade, investment, and economic cooperation throughout Africa. His global perspective has been honed through active participation in prestigious international forums in Turkey, Indonesia, Dubai, Saudi Arabia, and South Africa.

Born in Wollo, Legehida, Wushat, Ethiopia, he is a devoted family man — father to two daughters and a son — who seamlessly integrates personal values with professional excellence to inspire positive change.

Work Together
Expertise

Skills & Competencies

A multi-disciplinary toolkit built over two decades of leadership, commerce, and strategic advisory work across Ethiopia and Africa.

💼
Business Promotion & Investment Attraction
📣
Public Relations & Marketing
🎯
Strategic Leadership & Operations
🤝
Networking & Stakeholder Engagement
🌍
Economic Development & Tourism Promotion
🏛️
Government Administration & Policy
📊
Strategic Planning
🎓
Education & Capacity Development
Career

Professional Experience

Over 20 years of service across government institutions, chambers of commerce, and international advisory boards.

Current
Deputy director of energy and infrastructure
Global Chamber on African Trade, Rights and Economic Development (GCATRED) · Africa
Provides strategic guidance on initiatives propelling sustainable trade, investment, and economic cooperation across Africa. Contributes to high-impact partnership building and sustainable development strategies resulting in enhanced opportunities for African economies.
Current
Board Chairman
National Investors Platform Ethiopia (NIPE) · Addis Ababa, Ethiopia
Steers the organization toward excellence in promoting investment opportunities and bolstering national investors, with a focus on innovative economic development. Drives collaborative initiatives that have significantly advanced Ethiopia's growth trajectory.
Current
Deputy CEO & Public Relations Lead
Smart4Ethiopia Trading PLC · Addis Ababa, Ethiopia
Oversees critical daily operations and executes strategic planning to ensure organizational resilience and growth. Strengthens public relations to forge deeper client and partner connections, contributing to expansive business development and revenue enhancement.
Previous · 2023
Secretary-General
Chamber of Commerce, Ethiopia
Led transformative efforts in advancing commerce, sectoral associations, and economic policies. Played a key role in sustainable development projects and international collaborations yielding long-term benefits for Ethiopia's commercial landscape.
Previous
Secretary-General
Chamber of Commerce & Sectoral Association – Kombolcha Town · South Wollo, Ethiopia
Delivered exceptional leadership in local commerce and sectoral associations, implementing strategies that boosted regional economic vitality.
Previous
Secretary-General
Dessie,Amhara Chamber of Commerce & Sectoral Associations · Dessie, amhara, Ethiopia
Advanced regional commerce and associations through targeted initiatives, enhancing operational frameworks and stakeholder involvement.
20+ Years
Various Senior Government Positions
Ethiopian Government Institutions · Ethiopia
Occupied multiple high-level roles emphasizing public administration, commerce, and regional development, consistently delivering policies that promoted national progress across Amhara Chamber of Commerce, Dessie Chamber of Commerce, and other institutions.
What I Offer

Services

Comprehensive consultancy spanning business strategy, trade facilitation, and institutional leadership across Ethiopia and Africa.

🌍
Trade & Investment Advisory
Strategic guidance on cross-border trade, investment attraction, and economic partnerships across Africa. Aligning opportunities with global best practices to maximize impact.
📣
Public Relations & Brand Strategy
Crafting compelling narratives that elevate institutional reputation, build stakeholder trust, and strengthen relationships with government and private sector partners.
🏛️
Government & Policy Consulting
Expert navigation of policy landscapes to support administrative excellence, commerce development, and institutional reform across Ethiopian government bodies.
🎯
Strategic Planning & Leadership
Forward-thinking strategic roadmaps aligned with long-term organizational and national development goals, with measurable outcomes and accountability frameworks.
🤝
Stakeholder & Partnership Development
Building influential networks that bridge chambers of commerce, investor platforms, and international forums to create sustainable collaborative ecosystems.
🎓
Education & Capacity Building
Designing and delivering targeted educational programs and workshops that enhance institutional capability, leadership skills, and workforce development.
Credentials

Education & Certifications

Academic foundations and professional credentials that underpin decades of impactful work.

ACADEMIC · MA
M.A. in Teaching English as a Foreign Language
TEFL — Graduate Degree · Ethiopia
INTERNATIONAL
Global Chamber African Trade Advisory
GCATRED — Advisory Board Member
LEADERSHIP
Board Chairmanship — Investors Platform
National Investors Platform Ethiopia (NIPE)
FORUMS
International Trade & Development Conferences
Turkey · Indonesia · Dubai · Saudi Arabia · South Africa
PUBLIC ADMIN
20+ Years Government Administration
Ethiopian Government Institutions
COMMERCE
Chamber of Commerce Leadership
Multiple Regional Chambers — Ethiopia
Testimonials

What Leaders Say

Voices from partners, colleagues, and institutions Ahmed has served with distinction.

“
★★★★★
Ahmed's understanding of African trade dynamics and his ability to build bridges between governments and private investors is unparalleled. His strategic guidance has been instrumental in advancing GCATRED's mission across the continent.
Senior Partner, GCATRED
Global Chamber on African Trade, Rights & Economic Development
“
★★★★★
As Board Chairman of NIPE, Ahmed has transformed how we engage with both domestic and international investors. His visionary leadership and deep institutional knowledge have placed Ethiopia's investment landscape on a new trajectory.
Executive Member
National Investors Platform Ethiopia (NIPE)
“
★★★★★
Ahmed's tenure as Secretary-General elevated our chamber to a nationally recognized voice for commerce policy. His relationships with government officials and his diplomacy in sensitive negotiations set a standard we still aspire to.
Former Deputy Director
Chamber of Commerce, Ethiopia
“
★★★★★
Working with Ahmed on regional development initiatives in South Wollo was an education in itself. He brings equal measures of vision, empathy, and execution — rare qualities in any leader, extraordinary in combination.
Regional Development Officer
Amhara Region, Ethiopia
Insights

Articles & Blog

Perspectives on African trade, Ethiopian development, and leadership in the 21st century.

African Trade Discussion
African Trade
Unlocking the AfCFTA: Ethiopia's Strategic Position in Continental Free Trade
How Ethiopia's geographic centrality and institutional frameworks position it as a gateway for intra-African commerce under the African Continental Free Trade Area agreement.
June 2025 · 8 min read
Leadership
Investment
Building Investor Confidence: Lessons from Two Decades in Ethiopian Commerce
Practical insights on what it takes to attract and retain foreign and domestic investment in Ethiopia — from regulatory clarity to stakeholder trust-building.
April 2025 · 6 min read
Leadership
Leadership
Being A Parliment Member Both For Reagional And Zonal for long and The Secretary-General's Toolkit: Navigating Commerce Policy at the Regional Level
Reflections on leading chambers of commerce in Ethiopia's diverse regions — balancing national policy directives with the lived realities of local business communities.
February 2025 · 7 min read
Global Presence

Events Attended

International forums, conferences, and official engagements Ahmed has represented Ethiopia and Africa across the globe.

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Events will appear here once submitted below or loaded from the server.

Curriculum Vitae

Download Full Resume

A comprehensive overview of Ahmed's two-decade career in public administration, commerce, and international economic advisory.

📄 Download Full CV
Get in Touch

Contact Ahmed

-Available for advisory engagements
-promotion of investment,business and tourism
-speaking opportunities
-strategic partnerships
-consultancy across business development and public administration

📍
Location
Addis Ababa, Ethiopia
📞
Phone
+251 91 435 5095
🌐
✉️
🏢
Organizations
GCATRED deputy director of energy and infrastructure ·
NIPE Co-founder and Chairman · Smart4Ethiopia · V.Secretary-General for Amhara chamber of commerce